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AI Subtitling Integration

Limecraft


Category
Innovation & Creation

Exhibitor
LIMECRAFT

Stand
C41

Partner
SVT - Sveriges TV Sweden

Description
SVT (Sweden's public broadcaster) previously committed to subtitling 95% of its content as part of its remit to improve accessibility of content for people with hearing/sight impairment or those unable to use audio. This commitment brought a very particular set of challenges, however. SVT has traditionally generated around 500 pieces of content a month, and an increasing amount of SVT’s online content is short-form which is more fast-paced and fragmented than longer-form. Unfortunately, however, the subtitling process was often very manual and time-consuming, but still required a fast turnaround.

With journalists and short-form creators increasingly having to take responsibility for subtitling, it became clear that SVT needed to find a better way to balance its accessibility commitments with workflow efficiency and costs.

SVT has been a significant Avid customer for many years, and most of SVT’s staff use Avid’s MediaCentral CloudUX platform daily. Having created subtitling solutions for several other broadcasters (including VRT in Belgium and ITV in the UK), Limecraft solved SVT’s subtitling dilemma by creating a novel plugin for Avid’s MediaCentral CloudUX that is based on Limecraft’s unique subtitling algorithm. Thanks to this integration, users can create AI-generated broadcast-grade subtitles from transcripts with one single button press within the Avid environment. This solution can also be integrated into any other third-party workspace environment (e.g. Adobe). It is not unique to Avid!

Performances et avantages
This solution is a great example of technology bringing demonstrable efficiency benefits and simplifying workflows. This integration is processing around 300-400 pieces of content per month, which equates to around 2000 hours of manual work. It is also helping to save SVT Millions of Euros per year, as well as enabling SVT to become the first broadcaster in Europe to provide subtitles for 100% of its on-demand content – a path that other broadcasters are sure to be watching with great interest.

SVT CTO - "“The Limecraft and Avid solution has enabled us to redeploy human resource into other areas of the business and it is saving us a significant amount of money. This, in turn, enables us to maintain the quantity and quality of our programming without any sacrifice, as well as providing a better experience to our deaf and hearing-impaired viewers. The business case was extremely compelling, and we’ve been delighted with the implementation, with the technical support and training received from Limecraft, and with the overall result. We’re also very happy to be an early adopter of this technology, forging a path that we’re sure other broadcasters will want to follow”.

First date
May 2023